Design challenge: What is the future of mobility? What could it look like and who gets to define it?

Client: An insurance company is interested in breaking into the autonomous vehicle space in 3-5 years.

Prompt: Design a digital solution and define the strategic imperative for the client to invest in it.

Outcome: This was an individual design challenge that I completed over the course of one week. I believe in a future where the benefits of autonomous vehicles can be safe and accessible to everyone. I designed AVID, an app that allows riders to build a community when they ride. I imagined a future where autonomous vehicles are shared and electric based on studies by BCG.

problem

How might we create a platform so that shared AV rides feel safe and comfortable?

And keep what we love the most about our commutes?

USER RESEARCH: SURVEY

USER RESEARCH: interviews

Personas

CHALLENGE MAPPING

INITIAL SKETCHES

• Users want to be able to request rides and feel a sense of safety and security thoughout their ride experience.

• Crucially, the app needs to be able to let users give feedback on the ride they just completed.

Proposed User Flow

MEET AVID:

HERE’S HOW AVID WOULD HELP

Summary

As a designer imagining a future world with shared and autonomous mobility, I want to ensure that everyone feels safe and comfortable during their commutes. In a world where we could potentially be increasingly isolated with custom experiences that instantly cater to our every need, I wanted to imagine ways that people can create communities in new, unexpected places.

JOURNEY MAPPING

PROPOSED SOLUTION: BUSINESS MODEL

Insurance companies have a lot to worry about when it comes to autonomous vehicles. In the next 10 years, they will need to reconsider their entire business models. Where will their revenue come from when human errors is no longer to blame for car accidents?

3 year proposed timeline

proposed subscription model

Appendix